How can Pinterest help your business?
As a creative individual, there is no doubt that you create amazing content to serve your audience, but the question is – are they actually seeing it?
This is where Pinterest comes in.
Many people are wary about diving into the world of Pinterest for their business as it can often be seen as yet another social media platform to manage – an overwhelming task to add to your already impossibly long to-do list!
But what if I told you to stop thinking of Pinterest as just another social media platform, and instead start to look at it as a visual search engine – would you be more likely to utilise it for your business?
What can Pinterest do for you?
When utilised correctly, Pinterest can have so many benefits for your business.
Pinterest is one of the largest traffic drivers in the world with roughly 450 million monthly active users and has the potential to increase your brand awareness tenfold. It is a brilliant platform that allows link backs to your website, which in turn will drive more traffic to your site and converts browsers into buyers!
How to make Pinterest work for you
1. Create a marketing strategy – what are your goals when using Pinterest? Do you want to drive traffic to your website, increase sales for a specific product, or even push sign ups for a specific event?
Ensure you know your target audience – how do they relate to the general Pinterest audience?
What are your competitors putting out on Pinterest?
What sort of content are you wanting to create?
2. Create engaging content – Your content needs to stand out in a sea of images so you need to consider the type of content you will be creating and the image quality.
Post consistently
3. Use SEO to optimise your clicks – as Pinterest is a search engine it is key that your keywords are in your descriptions, boards and hashtags
Make sure you have correct links to drive the traffic to the relevant parts of your site
4. Utilise Pinterest features such as boards – by creating boards you can curate content that is a mix of inspirational content and promotional content to reach a wider audience
5. Track your metrics – by constantly analysing what content lands well and what doesn’t, you can begin to curate the perfect content to appeal to your target audience and ensure clicks turn into sales!
Does that sound incredibly useful but also like way too much work for you?
Don’t stress! That’s what Pinterest managers are for!
They can handle everything, from researching and planning the strategy, to creating the pins, scheduling the content and giving you updates on all of the metrics so that you can turn your attention to delivering the work that you truly love.
Want to find out if Pinterest Management is right for you? Book a free discovery call with us to find out what works best for you and your business.